2026 实战GEO 与 SEO 的核心差异：面向 AI 搜索的下一代优化体系全解析

{"type":"doc","content":[{"type":"heading","attrs":{"id":"272628e5-c326-45cc-9100-3198c0d97e62","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","text":"一、为什么 2026 年必须同时谈 GEO 和 SEO？"}]},{"type":"paragraph","attrs":{"id":"12960192-930a-4967-83ec-2053b8723162","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"过去十几年，我们习惯用同一套视角看自然搜索："},{"type":"hardBreak","attrs":{"id":"77b4ccae-a4b6-4182-8163-09ddb9c009b2"}},{"type":"text","text":"盯关键词排名、自然流量曲线、点击率和跳出率，判断一个站点的搜索表现好不好。"}]},{"type":"paragraph","attrs":{"id":"2079a092-4623-40fe-8741-0dcec17b0a09","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"但从这两年的实战来看，很多团队都遇到类似现象："}]},{"type":"bulletList","attrs":{"id":"e2c3a6c0-dc0a-4f2b-bca5-57cddbfd9a06","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"7b41159c-f111-4d7c-a82c-1d33a0de6bd1"},"content":[{"type":"paragraph","attrs":{"id":"64e3d64d-8832-4800-a430-a14d94afba57","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"关键词排名还在首页，甚至得到提升；"}]}]},{"type":"listItem","attrs":{"id":"38fd7065-e8fb-4725-8a6a-09603e489f96"},"content":[{"type":"paragraph","attrs":{"id":"ac892707-a6d1-4264-a541-d67b2690d29a","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"整体自然流量看起来也说得过去；"}]}]},{"type":"listItem","attrs":{"id":"42826f18-eb11-4a59-b081-8e7602678e14"},"content":[{"type":"paragraph","attrs":{"id":"d9549ce9-00c2-4be5-ab8c-3ab78a7662e5","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"真正有效的咨询和成交却在下滑。"}]}]}]},{"type":"paragraph","attrs":{"id":"8ea8c454-63c1-4d19-84f8-63bbebe21e56","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"搜索引擎没有「突然变差」，变化的是用户的检索路径。越来越多的查询，不是从传统搜索框开始，而是从 ChatGPT、Perplexity、Gemini、豆包、通义千问这些 AI 工具开始："}]},{"type":"bulletList","attrs":{"id":"98d50cbe-49f6-4f9f-a2f9-e838dbf5cf9b","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"cc695447-5e9e-47c1-b7bd-fbe1b79614f6"},"content":[{"type":"paragraph","attrs":{"id":"5fe56915-713d-412a-aca2-b09adaa166f2","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"用户问一个完整问题，直接得到总结、比较和推荐；"}]}]},{"type":"listItem","attrs":{"id":"e022452c-edd1-4810-b573-2c999f317e0c"},"content":[{"type":"paragraph","attrs":{"id":"19d05969-7d97-4614-b20a-fed4440cdb26","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"AI 把多个站点的信息整合成一个回答；"}]}]},{"type":"listItem","attrs":{"id":"78a7bd34-b811-4169-a157-16b53bb46eea"},"content":[{"type":"paragraph","attrs":{"id":"1b334b0a-03d6-4105-8b5f-fcb6c58fd921","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"很多决策在 AI 的答案层面就已经完成，用户不再需要点击具体站点。"}]}]}]},{"type":"paragraph","attrs":{"id":"844cdc39-ae93-47c5-83d0-f0051a223bcf","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"这背后对应的是两套不同的优化逻辑："}]},{"type":"bulletList","attrs":{"id":"67027ecf-ec53-449a-9e73-b55f9e94edde","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"bbf51009-cc4f-4366-9571-68f621bad386"},"content":[{"type":"paragraph","attrs":{"id":"8599a2d6-ac5a-4c54-be0d-b5623817e0c2","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"SEO（Search Engine Optimization）：面向传统搜索引擎，通过页面和站点工程去争取更好的排名和更多点击。"}]}]},{"type":"listItem","attrs":{"id":"c8db806f-ca0f-49ea-af76-15173be2a0cc"},"content":[{"type":"paragraph","attrs":{"id":"fb1e2618-29d5-488b-ade1-84020582c818","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"GEO（Generative Engine Optimization）：面向生成式引擎，通过结构化数据、语义检索和知识库去争取更多「被 AI 引用」的机会。"}]}]}]},{"type":"paragraph","attrs":{"id":"ba15373f-55be-4156-b632-321a5ffeea02","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"如果用一句话概括 2026 年的现实："}]},{"type":"bulletList","attrs":{"id":"d18612f5-c7af-44ca-b356-21ab45c877b4","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"b00587c8-b132-4947-9df5-8e1bb8e0478b"},"content":[{"type":"paragraph","attrs":{"id":"14d0cc81-e5f8-4d27-9c75-45f0d294fba0","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"SEO 抢的是搜索结果中的「流量位置」；"}]}]},{"type":"listItem","attrs":{"id":"bb9b1c42-0306-4f26-9e6f-b215428e4cd8"},"content":[{"type":"paragraph","attrs":{"id":"6387e141-fc24-4b1a-bd02-881232b64eca","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"GEO 抢的是 AI 回答里的「信任票」。"}]}]}]},{"type":"paragraph","attrs":{"id":"b7eab942-7b22-4551-b897-5ef35617800c","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"对做技术的我们来说，问题变成了："}]},{"type":"orderedList","attrs":{"id":"62d67560-4c91-4f4f-9156-9abeb9cd0e82","start":1,"isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"f4068517-b834-4646-9877-887de5ed76f2"},"content":[{"type":"paragraph","attrs":{"id":"dce46da4-fd8f-4432-af70-3be805563e90","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"站点是否依然对爬虫和索引友好，SEO 的基础盘还在不在？"}]}]},{"type":"listItem","attrs":{"id":"3b78eba1-0e74-4146-ac31-2c34b9843f99"},"content":[{"type":"paragraph","attrs":{"id":"48946a6c-89c8-49a6-801e-09edfce9d248","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"内容是否已经被整理成 AI 能够理解、检索、引用的结构化知识，GEO 的基础盘有没有开始搭？"}]}]}]},{"type":"paragraph","attrs":{"id":"ebfa0d95-e4e5-43b4-9b57-fb2430d51b7e","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"这篇文章，就是站在开发者视角，把 GEO 与 SEO 的差异拆成几个具体的工程任务，而不是停留在概念层。"}]},{"type":"horizontalRule","attrs":{"id":"e59f1f01-418f-4acb-82ac-195ee066987e","isHoverDragHandle":false}},{"type":"heading","attrs":{"id":"5f9b1288-742b-47a1-85ff-af93d4efc66a","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","text":"二、GEO 与 SEO 的技术目标：从「爬虫友好」到「模型友好」"}]},{"type":"paragraph","attrs":{"id":"f8ba51f9-1c27-423f-8e87-fd88a9ce456f","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"先回到一个最简单的问题："},{"type":"hardBreak","attrs":{"id":"5cdb0f9e-b39b-4606-aff8-d99829476504"}},{"type":"text","text":"你到底在为谁优化？"}]},{"type":"heading","attrs":{"id":"be362e0e-a539-45f2-a3d1-e55dbca16bbf","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","text":"2.1 SEO：优化的是「搜索引擎爬虫 排序系统」"}]},{"type":"paragraph","attrs":{"id":"e48b5389-1612-480c-aedb-4fd96422119d","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"SEO 的全称是 Search Engine Optimization，本质上是在跟传统搜索引擎打交道。"}]},{"type":"paragraph","attrs":{"id":"d49912dd-01aa-4dca-bee4-00d41eb68f41","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"技术上看，SEO 面向的是："}]},{"type":"bulletList","attrs":{"id":"61f3d2e8-df5f-499c-802c-db1dfcc5c262","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"9a6e823e-2f38-4315-a841-5071da674ae0"},"content":[{"type":"paragraph","attrs":{"id":"84cdf55e-860c-4b7f-ad33-97df8888afd8","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"爬虫：负责抓取你的页面，解析 HTML、跟踪链接、发现新内容。"}]}]},{"type":"listItem","attrs":{"id":"06142c4f-0bc1-46b5-af5d-4d77d2ee4ca1"},"content":[{"type":"paragraph","attrs":{"id":"1d4f20df-1a05-407c-b391-ce07cddd07be","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"索引系统：负责把抓取到的内容结构化存储，构建倒排索引等数据结构。"}]}]},{"type":"listItem","attrs":{"id":"577e0d2c-5c9b-4ad3-8725-4e102cce17f1"},"content":[{"type":"paragraph","attrs":{"id":"34e956d8-3005-4320-a401-0b69037d445a","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"排序算法：在用户输入查询后，决定哪些页面更相关、更可信，排在前面。"}]}]}]},{"type":"paragraph","attrs":{"id":"e63579d3-6161-4813-bbc9-223d896ca25e","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"因此，经典的 SEO 工作围绕："}]},{"type":"bulletList","attrs":{"id":"f56e2b4b-c3ce-433f-925f-50f4cea32b60","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"3193254d-1f70-4bce-95fc-b1b5a6354741"},"content":[{"type":"paragraph","attrs":{"id":"bdee421b-6ca5-42b0-806b-643819ee9c9e","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"站点结构：URL 规划、目录层级、面包屑导航、sitemap、robots 等。"}]}]},{"type":"listItem","attrs":{"id":"d78218ae-01f1-4b4d-960a-a11dfa2dbe0b"},"content":[{"type":"paragraph","attrs":{"id":"876f2ee4-163b-4750-92dc-74c059f6e6fd","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"页面质量：标题、描述、正文、图片、内链和外链。"}]}]},{"type":"listItem","attrs":{"id":"1a7eae0f-dec7-4aa3-9db7-86ff84f9687f"},"content":[{"type":"paragraph","attrs":{"id":"60d060c6-da90-4f57-8b1b-f35ceee7e1ec","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"性能与体验：访问速度、移动端适配、可访问性等。"}]}]}]},{"type":"paragraph","attrs":{"id":"4697d899-abc2-4a2f-a46b-5c3d8347eee7","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"用一个简化的流程描述 SEO 的世界："}]},{"type":"blockquote","attrs":{"id":"f8c2b9d5-b4e0-4900-80b9-7b1fb6cddf94","textAlign":"inherit","isHoverDragHandle":false},"content":[{"type":"paragraph","attrs":{"id":"81d50714-41c9-4c08-9dd2-a00e49ffb483","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"用户输入关键词 → 搜索引擎扩展和解析 → 在索引库中排序 → 返回一页链接列表 → 用户选择并点击其中一个页面。"}]},{"type":"paragraph","attrs":{"id":"20679cf8-fca4-41ca-a4a1-63a4f80b971f","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false}}]},{"type":"paragraph","attrs":{"id":"587d4a10-17ef-4441-b6ba-1a1b241447be","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"从工程角度看，你要做的是一个「爬虫友好型站点」："}]},{"type":"bulletList","attrs":{"id":"13a60d62-9276-43dc-8175-d915bf8972fc","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"2326ec9b-a4b5-417b-b25f-edf5cbe8a6f3"},"content":[{"type":"paragraph","attrs":{"id":"d4595e3e-fdba-4184-b2f0-7f74242b9096","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"HTML 结构清晰，避免大量无法解析的脚本渲染；"}]}]},{"type":"listItem","attrs":{"id":"b879d4c7-b539-45b6-a320-4903b90df53f"},"content":[{"type":"paragraph","attrs":{"id":"3f1d44a9-9aa9-46dd-ad9b-7844421d92d0","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"内容有主题，有层次，方便搜索引擎理解；"}]}]},{"type":"listItem","attrs":{"id":"dbacd942-b734-4672-a7dd-daecd97177ce"},"content":[{"type":"paragraph","attrs":{"id":"6e3b03be-b2b1-469e-b6c4-87788ceb8698","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"整体权威度稳步提升，让排序算法愿意把你推到前面。"}]}]}]},{"type":"heading","attrs":{"id":"e264bb6a-df52-4f4e-a2b5-cda947aa8705","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","text":"2.2 GEO：优化的是「大模型 语义检索系统」"}]},{"type":"paragraph","attrs":{"id":"81b45026-e6fa-4b6e-8b8a-3fd0ecfc9f19","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"GEO 的全称是 Generative Engine Optimization。这里的「Engine」不再是传统搜索引擎，而是在指生成式引擎和大模型。"}]},{"type":"paragraph","attrs":{"id":"e94da36a-ff41-4fff-9af9-9eb70d02186a","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"在 GEO 语境下，你主要在和以下系统打交道："}]},{"type":"bulletList","attrs":{"id":"fcda64b1-e34d-4f81-94d5-305fb06a3638","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"52261c0f-08e7-4b14-a755-ff6a46ed8144"},"content":[{"type":"paragraph","attrs":{"id":"22796a50-8a2e-40c0-b067-891cc00da001","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"大语言模型（LLM）：负责理解用户的问题并生成回答。"}]}]},{"type":"listItem","attrs":{"id":"3e07fb7a-79ac-4638-a639-b147901ed2a5"},"content":[{"type":"paragraph","attrs":{"id":"4aaa08d5-38fe-4da3-8983-985d433fcdbe","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"语义检索系统：负责在庞大语料和知识库中按语义相似度召回相关内容。"}]}]},{"type":"listItem","attrs":{"id":"c7e76071-b803-406d-925f-1e0ae51f6373"},"content":[{"type":"paragraph","attrs":{"id":"43a13d76-476b-40e6-bd37-b44d93b03a2a","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"外部知识源：包括网页、API、文档站、媒体平台等，作为模型的补充信息来源。"}]}]}]},{"type":"paragraph","attrs":{"id":"29d64e70-a261-42c5-b6e9-0bad3a8b3791","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"对应的工程工作，和 SEO 已经有明显区别："}]},{"type":"bulletList","attrs":{"id":"1f8a8b5f-9341-4f4b-abc5-8701275a86ee","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"752b61ee-70fd-4a26-b29c-168e37c72d70"},"content":[{"type":"paragraph","attrs":{"id":"9ad44e79-35c0-4e53-be50-5dbfc7ef013a","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"结构化数据：用 Schema / JSON-LD 等方式，把内容标注成 FAQ、文章、产品、教程步骤等类型。"}]}]},{"type":"listItem","attrs":{"id":"bc55024a-dce2-4bcf-9f8a-849457267157"},"content":[{"type":"paragraph","attrs":{"id":"86b625ec-90b7-4c7d-98c9-971508ba5d19","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"语义向量：用嵌入模型把文本转换成向量，存入向量库，支持语义检索。"}]}]},{"type":"listItem","attrs":{"id":"e1011a00-e9a6-4d66-a805-0edc42a4ff4d"},"content":[{"type":"paragraph","attrs":{"id":"233b3840-7d9a-40b0-88c8-062ae7f2cb03","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"知识库与接口：把内部和外部内容整理成可调用的知识库，通过 API 或其它方式提供给生成式引擎使用。"}]}]}]},{"type":"paragraph","attrs":{"id":"185f343f-7a44-42d9-afd0-1352454d6e35","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"在 GEO 的世界里，流程更接近这样："}]},{"type":"blockquote","attrs":{"id":"e7f808fd-976c-46a5-98f7-e613d9264fd7","textAlign":"inherit","isHoverDragHandle":false},"content":[{"type":"paragraph","attrs":{"id":"d2036dcd-5cac-4655-9d31-844e166126b5","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"用户在 AI 工具中提问 → 大模型对问题进行语义编码 → 在内部语料和外部知识源中检索 → 选择可信内容 → 生成整合答案，并在其中引用你的资料。"}]},{"type":"paragraph","attrs":{"id":"dd8ed002-ecd8-47c3-858b-de434bd7402c","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false}}]},{"type":"paragraph","attrs":{"id":"106dc655-d35d-44a5-87a8-c666602c3663","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"你要优化的不再是「用户看到的链接位置」，而是「模型在写答案时会不会把你选为参考来源之一」。"}]},{"type":"heading","attrs":{"id":"1cc64f96-08bd-4577-8646-9c714bd10120","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","text":"2.3 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Service"},{"type":"hardBreak","attrs":{"id":"42375d62-e803-4fb8-b17a-7b4e07d8a0ac"}},{"type":"text","text":"对应产品和服务介绍页面，包含名称、品牌、价格、属性、评价等信息。"}]}]}]},{"type":"paragraph","attrs":{"id":"0d67a5fe-60eb-4e1e-8a97-38b7d2d0bd9e","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"这些类型本质上做的是同一件事："},{"type":"hardBreak","attrs":{"id":"db127ff2-f12a-4f60-b65d-f824d1f7aff9"}},{"type":"text","text":"把原本写在长文里的东西，重新组织成机器可直接读取的字段。"}]},{"type":"heading","attrs":{"id":"41308c14-0a03-42e5-81e0-7058d19ba9eb","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","text":"4.3 JSON-LD 示例：为技术文章生成 FAQPage"}]},{"type":"paragraph","attrs":{"id":"d52e0951-2826-4c88-a22c-c5a0220eda92","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"以这篇文章为例，我们可以再扩展一层，在页面中增加一段 JSON-LD，把核心问题结构化出来："}]},{"type":"codeBlock","attrs":{"id":"d6e9432d-10c3-4ca1-a2e8-f3761743d767","language":"javascript","theme":"atom-one-dark","runtimes":0,"isHoverDragHandle":false,"key":"","languageByAi":"javascript"},"content":[{"type":"text","text":""}]},{"type":"paragraph","attrs":{"id":"34b347a3-2384-4cde-9233-8e19f8ab8b78","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"code"}],"text":" "}]},{"type":"paragraph","attrs":{"id":"bff4cb08-2431-4089-93f8-429834db7a39","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"这段代码有几个要点："}]},{"type":"bulletList","attrs":{"id":"3b1d058d-0b34-4704-ba5e-273e29b2d486","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"53fd1cff-6066-4e03-aa40-620816d69328"},"content":[{"type":"paragraph","attrs":{"id":"faafed61-6fd9-43b8-82e6-de8cd187403a","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"code"}],"text":"@context"},{"type":"text","text":" 通常使用 "},{"type":"text","marks":[{"type":"code"}],"text":"https://schema.org"},{"type":"text","text":"。"}]}]},{"type":"listItem","attrs":{"id":"3219e7a2-f740-4f21-a592-a4f56623c24d"},"content":[{"type":"paragraph","attrs":{"id":"38c804b6-18e1-4911-b836-060cee7b6aaf","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"code"}],"text":"@type"},{"type":"text","text":" 声明这是一个 FAQPage。"}]}]},{"type":"listItem","attrs":{"id":"4a61ab6e-956f-4838-87e2-d8ede10547de"},"content":[{"type":"paragraph","attrs":{"id":"ac4fbb38-c628-4574-b774-b74b42084eed","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"code"}],"text":"@id"},{"type":"text","text":" 可以用页面 URL 加锚点，为这组 FAQ 提供稳定标识。"}]}]},{"type":"listItem","attrs":{"id":"2a72590a-3e33-404b-8507-f0a1d8f5af03"},"content":[{"type":"paragraph","attrs":{"id":"10c12f91-eccb-4711-90da-27d449794fdd","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"code"}],"text":"mainEntity"},{"type":"text","text":" 是问题列表，每个问题包含一个 "},{"type":"text","marks":[{"type":"code"}],"text":"name"},{"type":"text","text":" 和对应的 "},{"type":"text","marks":[{"type":"code"}],"text":"acceptedAnswer.text"},{"type":"text","text":"。"}]}]}]},{"type":"paragraph","attrs":{"id":"ec781cb8-1c19-49d1-a3cd-57f2201535ce","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"你可以根据自己的站点内容，把问题和答案替换成行业相关的 Q&A。一般建议每页 FAQ 维持在若干条高质量问题，不要一次堆太多。"}]},{"type":"heading","attrs":{"id":"f43aaf17-e81a-49ec-913a-96bb915f1d72","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","text":"4.4 不同技术栈中的落地方式"}]},{"type":"paragraph","attrs":{"id":"53467f37-70f9-43e2-809d-c186ccf4dec7","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"实际落地时，会遇到不同的技术栈，这里给几个常见场景的实现思路："}]},{"type":"bulletList","attrs":{"id":"00965ad3-b5ea-477b-a9e6-31f43a6cb682","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"b316afcf-4662-453b-b406-a36ff0b989f5"},"content":[{"type":"paragraph","attrs":{"id":"1b10b394-8458-4b98-a902-1162b3939e23","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"在 React / Next.js 项目中"},{"type":"hardBreak","attrs":{"id":"c28b34b4-9889-4ecc-8814-934ba0008db4"}},{"type":"text","text":"可以在页面组件里通过 "},{"type":"text","marks":[{"type":"code"}],"text":""},{"type":"text","text":" 插入上述 "},{"type":"text","marks":[{"type":"code"}],"text":"