01｜先别急着抽概念：业务本体建设应该从什么问题开始？

{"type":"doc","content":[{"type":"paragraph","attrs":{"id":"a9e23bb2-6274-4a04-8d40-2ebb42c317e9","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"如果让AI读完公司的需求文档、流程文件和数据字典，再把里面的名词全部抽出来，是不是就得到了一套业务本体？"}]},{"type":"paragraph","attrs":{"id":"41df5d54-cebb-4969-848b-0e9539f6a289","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"很多本体项目正是这样启动的：先收集文档，再抽取“产品、套餐、物料、供应商、门店、订单”等名词，然后分类、去重、画关系图。几周以后，墙上可能已经有了一张很大的模型，团队却回答不了一个更朴素的问题："},{"type":"text","marks":[{"type":"bold"}],"text":"它准备帮助谁，在什么场景下，作出什么更好的判断？"}]},{"type":"paragraph","attrs":{"id":"81b3879a-8863-4e8b-8678-56e2954cec03","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"这不是建模技巧的问题，而是起点错了。"}]},{"type":"paragraph","attrs":{"id":"09888740-6781-45d5-b308-b66e4e5bccf2","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"业务本体建设的第一项工作，不是搜集名词，而是界定业务问题。它的范围也不由企业有多少份文档、多少张数据表决定，而应当由需要支持的业务问题、决策、流程以及AI任务决定。"}]},{"type":"paragraph","attrs":{"id":"a82a850c-0a3d-4394-9304-b0e9de68fd32","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"下面用“食味里”餐饮总部的新品上线案例，把这套方法拆开来看。"}]},{"type":"heading","attrs":{"id":"cf34e9b4-baa1-4edc-85e2-2d3315c3ae92","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","text":"一、新品上线慢，真的是一个问题吗？"}]},{"type":"paragraph","attrs":{"id":"143befdc-416b-4933-8c44-a093098a55e6","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"食味里餐饮公司准备在华东、华南120家门店上线“川香鸡腿饭套餐”。市场部已经完成产品方案，研发部完成试制，供应链部开始准备物料，数字化部门也在同步POS、BOH、ERP、WMS等系统。每个部门都在推进，但项目会上不断出现一句话："}]},{"type":"paragraph","attrs":{"id":"27ef4532-e406-4cfc-a9d7-b775d3b7714f","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"“我这里已经完成了。”"}]},{"type":"paragraph","attrs":{"id":"c46c7a1b-51d5-47fe-80ad-44170788963c","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"市场部所说的完成，是产品名称、套餐组成和价格方案已经通过审批；研发部所说的完成，是配方版本已经批准；供应链部所说的完成，是食材物料找到了可采购的供应商SKU；仓储职能所说的完成，是区域仓已经有库存；门店所说的完成，则是菜单可见、员工受训、设备可用、关键食材到店，并且BOH允许打开可售。"}]},{"type":"paragraph","attrs":{"id":"92286b04-9a16-46d4-beea-365dec709fc0","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"这些“完成”都是真的，却不是同一个事实。"}]},{"type":"paragraph","attrs":{"id":"3e5c9ca3-2f7d-4ebd-92a8-f3543bb9dfe5","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"与业务调研的现况显示，类似新品从批准到主数据准备完成，平均需要11个工作日；上线后7天内，平均出现38张相关数据工单；被标记为准备完成、实际仍有关键阻塞的门店占23%。表面看是“新品上线慢”，往下拆却至少有四类不同问题。"}]},{"type":"paragraph","attrs":{"id":"f463d0d7-dc29-448a-984f-c2cb5dd10192","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"第一，"},{"type":"text","marks":[{"type":"bold"}],"text":"产品分类冲突"},{"type":"text","text":"。市场部把套餐和产品混着说，研发部所说的产品主要指菜品和饮料，采购人员关心的却是食材物料和供应商SKU。若直接从文档抽取“产品”，AI很可能把这些不同对象合并。"}]},{"type":"paragraph","attrs":{"id":"d03d981b-bd2c-4a48-b884-7af731b5b877","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"第二，"},{"type":"text","marks":[{"type":"bold"}],"text":"所谓单位换算错误，其实是物料身份错误"},{"type":"text","text":"。旧鸡腿规格是12公斤/箱，新规格是10公斤/箱。业务一开始把问题描述成“换算不对”，复盘后发现，真正的错误是试图沿用旧物料编码。正确做法是为新规格创建新物料编码，再维护新旧物料的替代关系；不是为同一物料制造一个“带版本的单位换算”。"}]},{"type":"paragraph","attrs":{"id":"0437d0ce-7eb9-4c15-a1ed-25c8387675db","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"第三，"},{"type":"text","marks":[{"type":"bold"}],"text":"配方变更影响不透明"},{"type":"text","text":"。鸡腿标准用量从0.180公斤调整为0.175公斤，看起来只是一个字段变化，实际上会影响成本、备货、采购计划、门店消耗和测试案例。没有语义关系，AI只能找到包含“鸡腿”二字的文档，无法解释影响路径。"}]},{"type":"paragraph","attrs":{"id":"45f9cf38-7ef5-48f4-aff4-23ce5614522a","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"第四，"},{"type":"text","marks":[{"type":"bold"}],"text":"门店可售判断失准"},{"type":"text","text":"。POS启用产品和套餐，不等于每家门店都能销售。菜单、价格、配方、库存、设备、培训和门店临时停售共同决定“此时此店是否可售”。"}]},{"type":"paragraph","attrs":{"id":"b72e6afc-4c01-4e44-809d-944d5ccabd0d","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"所以，“新品上线慢”只是业务结果偏差，不足以直接决定本体范围。"},{"type":"text","marks":[{"type":"bold"}],"text":"我们还要继续问：慢在哪里？错在哪里？哪些判断依赖人工拼接？哪些错误值得优先解决？"}]},{"type":"heading","attrs":{"id":"08314e35-eed2-4507-a9fd-df5299943af6","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","text":"二、“建立产品本体”为什么不是合格的项目目标"}]},{"type":"paragraph","attrs":{"id":"1912fde4-b598-4d1d-9d9b-12a972f1a974","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"“建立产品本体”“建设企业级语义底座”“统一全部产品主数据”，听起来都像目标，其实只是预设的解决方案或交付物。"}]},{"type":"paragraph","attrs":{"id":"a5a6838d-6508-4955-be62-672c8a81d294","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"用BABOK 3.0的商业分析核心概念模型（BACCM）检查，会立刻暴露缺口："}]},{"type":"paragraph","attrs":{"id":"a80cc370-9ed8-4f86-b655-ea3cde64daaf","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"1、它要响应什么需要？"}]},{"type":"paragraph","attrs":{"id":"03515466-c269-420f-9efa-46942a2e9406","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"2、引发什么变革？在什么情境下，由哪些相关方获得什么价值？"}]},{"type":"paragraph","attrs":{"id":"3d1948c8-0912-4e32-9085-149b014111dc","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"本体只是候选解决方案的一部分，不能反过来代替需要和价值。"}]},{"type":"paragraph","attrs":{"id":"80d4465e-c760-4b0d-b556-76a32ade8121","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"rgb(222, 120, 2)","background":""}},{"type":"bold"},{"type":"italic"}],"text":"《PMI商业分析指南》把“需要评估”放在前面，也是同样的道理：先识别问题或机会，评估当前状态，描述期望的未来状态，再比较可行选择。若团队一开始就宣布“我们要建产品本体”，实际上已经跳过了问题诊断和方案比较。"}]},{"type":"paragraph","attrs":{"id":"1e08f5a5-d815-4ba7-a169-d64e8ca51bed","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false}},{"type":"paragraph","attrs":{"id":"3895f253-1b2d-44ce-a41c-c5941ae6d79e","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"一个合格的项目目标，至少要包含五个要素："}]},{"type":"orderedList","attrs":{"id":"8b6c7b44-7e39-43e7-9194-5ad52aae8f9b","start":1,"isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"1f3b247d-dcbf-43bb-9801-5b82f4fb632d"},"content":[{"type":"paragraph","attrs":{"id":"9eb18404-a8a2-43e3-aa58-0e48d91a8df7","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"哪个业务结果出现偏差；"}]}]},{"type":"listItem","attrs":{"id":"efa681a3-9d03-47f8-8e56-57c52473f8dd"},"content":[{"type":"paragraph","attrs":{"id":"219b42b9-9e86-447e-906e-54fa53affcc5","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"哪些关键决策或流程因此受阻；"}]}]},{"type":"listItem","attrs":{"id":"63bcbd78-f008-481e-a48d-7c7bb3aec4fd"},"content":[{"type":"paragraph","attrs":{"id":"0f5f97fb-f484-4a6e-81e9-6343e4204680","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"希望改变到什么程度；"}]}]},{"type":"listItem","attrs":{"id":"6e1bc2ea-eadb-4f23-a8eb-022a390fba96"},"content":[{"type":"paragraph","attrs":{"id":"21296f0b-31b1-44e0-b8ac-8d8c6b1b1773","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"谁对结果负责，谁会使用成果；"}]}]},{"type":"listItem","attrs":{"id":"d9660cf5-0db4-4664-b04a-4ba81882cfe7"},"content":[{"type":"paragraph","attrs":{"id":"11070483-415e-4cfc-b8b3-9a812d337af5","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"如何证明本体发挥了作用。"}]}]}]},{"type":"paragraph","attrs":{"id":"8cf6d370-2f0b-485f-9a7b-2d3e8a192c74","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false}},{"type":"paragraph","attrs":{"id":"ee48c115-43ae-48a5-b53b-a66de9bfac40","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"食味里公司，把项目的目标制定为："}]},{"type":"blockquote","attrs":{"id":"bc214d33-ceaa-464d-a630-f11610930836","textAlign":"inherit","isHoverDragHandle":false},"content":[{"type":"paragraph","attrs":{"id":"24e0f997-222a-4c16-99bc-9df8abe8a7d8","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"rgb(222, 120, 2)","background":""}},{"type":"bold"}],"text":"在120家新品试点门店中，建立支撑“新品是否具备上线条件、物料变更会影响什么、门店当前能否销售”三类判断的最小业务本体，将主数据准备周期从11个工作日降至不超过6个工作日，将门店准备误判率从23%降至不超过10%，并让每项AI判断可以追溯到业务规则和源系统事实。"}]}]},{"type":"paragraph","attrs":{"id":"bbb8450c-8608-4e10-bf24-d16377901755","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"这句话仍然可以调整，但它已经把业务范围、决策范围、用户、指标和证据要求连接起来。"}]},{"type":"paragraph","attrs":{"id":"58c6eb98-1020-427c-9b82-b4cbfd4f8730","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"团队也因此知道：第一轮不需要“建完整个产品域”。"}]},{"type":"heading","attrs":{"id":"56c1a251-153b-4e1b-a95a-65ef1ec15145","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","text":"三、从业务问题反推语义范围：四步就够"}]},{"type":"paragraph","attrs":{"id":"6a98dc06-aac9-42ea-a17f-dbce6bc8f4a9","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"我建议在项目启动时使用一条简单链路："}]},{"type":"paragraph","attrs":{"id":"08365aed-a2e7-45fb-8b5e-cf80eec7ac93","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"业务问题 → 关键决策 → 所需业务能力 → 语义问题"}]},{"type":"paragraph","attrs":{"id":"4aa2c268-0e55-4424-8e79-b3ea8c73d71e","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false}},{"type":"image","attrs":{"id":"907d7d1c-1307-483a-a769-ada88fcefaf5","src":"https://developer.qcloudimg.com/http-save/audit-3322189/751a17be740baf395c37633fb1eabc39.png","extension":"","align":"center","alt":"","showAlt":false,"href":"","boxShadow":"","width":"","aspectRatio":0,"status":"success","showText":true,"isPercentage":false,"percentage":0,"isHoverDragHandle":false}},{"type":"heading","attrs":{"id":"5dabfe0c-2e45-4aec-92d1-cb9327ffe1f1","textAlign":"inherit","indent":0,"level":3,"isHoverDragHandle":false},"content":[{"type":"text","text":"第一步：把结果偏差改写成可分析的问题"}]},{"type":"paragraph","attrs":{"id":"53daa64c-f037-439d-ad27-58e9893bd6a3","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"“上线慢”“数据乱”“AI不懂业务”都太宽。一个可分析的问题应说明对象、情境、偏差和影响。例如："}]},{"type":"blockquote","attrs":{"id":"c4e10ee3-267a-44c0-9bac-79b718adf4df","textAlign":"inherit","isHoverDragHandle":false},"content":[{"type":"paragraph","attrs":{"id":"ca579588-faaf-4b05-9d88-5935191676c8","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"在新品批准到试点门店可售的过程中，各部门对“产品已准备完成”的判断口径不一致，造成重复确认、错误放行和上线后返工。"}]}]},{"type":"paragraph","attrs":{"id":"d1e4d9e9-9d87-4042-a0e1-07d81e0e6916","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"这一步对应BABOK中的“需要”和“情境”，也"},{"type":"text","marks":[{"type":"bold"},{"type":"italic"}],"text":"对应PMI需要评估中的问题识别与当前状态评估"},{"type":"text","text":"。它要求团队先证明问题存在，而不是先证明本体有用。"}]},{"type":"heading","attrs":{"id":"5b7eefd7-d928-4e89-b9d1-ada1ebc7ed99","textAlign":"inherit","indent":0,"level":3,"isHoverDragHandle":false},"content":[{"type":"text","text":"第二步：找到问题背后的决策"}]},{"type":"paragraph","attrs":{"id":"c9a09296-c1f1-405e-838a-5a6607994da4","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"流程之所以需要信息，不是为了让文档更完整，而是为了作出判断。食味里最关键的三个决策是："}]},{"type":"bulletList","attrs":{"id":"497e2dc7-76b4-439c-b102-82f60992425b","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"4a7b5e0d-007f-46b1-b92b-52c04afbe1b2"},"content":[{"type":"paragraph","attrs":{"id":"2a90e51a-a8ce-44a9-a20d-efa98b0a8cd1","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"一个新品是否可以进入试点上线？"}]}]},{"type":"listItem","attrs":{"id":"08c83e95-47fd-4501-a7b3-686d517dbb25"},"content":[{"type":"paragraph","attrs":{"id":"210be409-a1a8-4beb-ada3-f51a5091ec85","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"某个配方或食材物料变化，会影响哪些套餐、门店、库存和测试？"}]}]},{"type":"listItem","attrs":{"id":"4f10f2d6-19a3-4a56-8742-298a3108ade0"},"content":[{"type":"paragraph","attrs":{"id":"a019e1cb-447a-4e83-93bc-e2289fc3e528","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"某家门店在某个时点是否可以销售某个产品或套餐？"}]}]}]},{"type":"paragraph","attrs":{"id":"0e55ca6d-d554-4468-8b2b-2416cc2f8cfc","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"如果找不到需要改进的决策，本体大概率会停留在术语表或数据浏览层。"}]},{"type":"heading","attrs":{"id":"3e9ff975-8d7b-49da-bfcd-e39b1b63ad82","textAlign":"inherit","indent":0,"level":3,"isHoverDragHandle":false},"content":[{"type":"text","text":"第三步：说明人或AI需要具备什么能力"}]},{"type":"paragraph","attrs":{"id":"11e53e53-2c5f-45d3-b37c-e4eba884272e","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"决策还要继续翻译成能力。例如，要判断新品能否上线，AI至少要能识别当前有效产品和套餐、找到有效配方、判断关键食材物料是否有合格来源、核实库存和培训状态、解释阻塞原因，并把结果交给有权确认的人。"}]},{"type":"paragraph","attrs":{"id":"31193e59-28f9-4a8d-94a4-b50a834d8ccd","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"},{"type":"italic"}],"text":"本体建模强调“事实—事理—行动”的贯通。"},{"type":"text","text":"放到这里看，事实回答“现在是什么情况”，事理回答“按什么规则判断”，行动回答“判断后能建议或执行什么”。如果范围里只有名词和属性，没有判断与行动，它还不能支撑AI完成业务任务。"}]},{"type":"heading","attrs":{"id":"04f3fe48-e95c-461b-9606-1dab1114bc18","textAlign":"inherit","indent":0,"level":3,"isHoverDragHandle":false},"content":[{"type":"text","text":"第四步：把能力改写成语义问题"}]},{"type":"paragraph","attrs":{"id":"a9c69b38-4781-47c3-b29e-eae8fe98dab4","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"到了这一步，才进入本体工程。不是先问“有哪些概念”，而是问：“模型必须知道什么，才能完成上述能力？”"}]},{"type":"paragraph","attrs":{"id":"2c1ccbfe-a00a-4a1b-88b2-c7f0e5e72f85","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"tex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Questions。它们不是追求穷尽的题库，而是后续检验模型是否包含足够信息的“试纸”。"}]},{"type":"paragraph","attrs":{"id":"354980d2-1d45-4a4b-affd-237cc36ed43a","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"在做本体建模的实践过程中，进一步把企业场景中的能力问题分为事实、关系、判断和行动四类。"}]},{"type":"image","attrs":{"id":"55e870ec-db8c-4abc-8643-2a5e35e09021","src":"https://developer.qcloudimg.com/http-save/audit-3322189/5a556ac9e21e27de03c9dd0aa766f26b.png","extension":"","align":"center","alt":"","showAlt":false,"href":"","boxShadow":"","width":"","aspectRatio":0,"status":"success","showText":true,"isPercentage":false,"percentage":0,"isHoverDragHandle":false}},{"type":"paragraph","attrs":{"id":"e965d170-af9e-413a-9109-fd96ed960612","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"结合食味里公司的实际业务情况，可以先写出下面这组问题："}]},{"type":"paragraph","attrs":{"id":"0bdecf33-32c0-4448-b6df-d832cb7fd86b","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"事实问题"}]},{"type":"orderedList","attrs":{"id":"a8e29db8-8e0d-4ac7-831e-6ad526edc0bf","start":1,"isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"b2c993c5-b31f-4b2f-a852-c98695dad19a"},"content":[{"type":"paragraph","attrs":{"id":"403eaf08-1579-4663-abad-a6a2d66b614f","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"这次试点涉及哪些产品、套餐和门店？"}]}]},{"type":"listItem","attrs":{"id":"940b0ecf-068f-47fc-b321-9d480531c7df"},"content":[{"type":"paragraph","attrs":{"id":"748260fe-2849-4c82-94d8-b574dd68ec4c","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"每个门店当前适用哪个配方版本？"}]}]},{"type":"listItem","attrs":{"id":"21fdfa26-c2a2-4175-bcc1-65103956a099"},"content":[{"type":"paragraph","attrs":{"id":"788a78a4-5422-4045-80e2-ed2c64d791d4","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"某食材物料当前有哪些合格供应商SKU和可分配库存？"}]}]}]},{"type":"paragraph","attrs":{"id":"ae8783e4-bd13-4fa3-a621-8b89f6dd7b6f","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"关系问题"}]},{"type":"orderedList","attrs":{"id":"da3201fa-5b58-46ef-89de-fee63bc21b2d","start":4,"isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"56de3dd1-2f93-4316-806f-7ca5ea0578cd"},"content":[{"type":"paragraph","attrs":{"id":"4324482c-92b1-46f8-a54f-1a2585076a3d","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"一个产品被哪些套餐引用？"}]}]},{"type":"listItem","attrs":{"id":"3b3b9fd4-8d91-41de-b75e-48f48980c86d"},"content":[{"type":"paragraph","attrs":{"id":"d8bcff83-9add-40b8-b4df-a1856c46d288","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"某个配方版本使用哪些食材物料或批准替代组？"}]}]},{"type":"listItem","attrs":{"id":"49f79968-f47d-4376-8252-8bfc469385f4"},"content":[{"type":"paragraph","attrs":{"id":"27f4cba8-8e37-47d6-a2d0-cf9ea5969071","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"新食材物料编码替代旧编码时，会影响哪些产品、门店和库存批次？"}]}]}]},{"type":"paragraph","attrs":{"id":"d6fc0cf1-2ef4-48f3-94f1-ecd9072c13a7","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"判断问题"}]},{"type":"orderedList","attrs":{"id":"17eeef7a-f9b7-42ec-992d-18eec28520ed","start":7,"isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"2b49e6cc-75ea-408f-aabf-c34ef0b0f95a"},"content":[{"type":"paragraph","attrs":{"id":"d0baaeb0-ba06-4920-9468-56e9c88a53e2","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"某家门店为什么还不具备销售川香鸡腿饭套餐的条件？"}]}]},{"type":"listItem","attrs":{"id":"e4f6dcfd-6865-48fb-af15-1f797bf2cfc3"},"content":[{"type":"paragraph","attrs":{"id":"d113b4df-b2a4-42ff-aa33-9ad7204705b7","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"配方V1.1能否在华南试点门店按计划生效？"}]}]},{"type":"listItem","attrs":{"id":"c4507354-f360-410a-8f7b-184c620acbe0"},"content":[{"type":"paragraph","attrs":{"id":"4e35e1c1-c8ab-4fc9-9616-b537c3361e93","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"库存不足时，是否存在经过批准的替代物料或套餐替代产品？"}]}]}]},{"type":"paragraph","attrs":{"id":"0faec79e-2dbe-49e6-b478-54e866256f9b","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"行动问题"}]},{"type":"orderedList","attrs":{"id":"f038fb11-e3ce-41e1-962c-0052c2f66f57","start":10,"isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"8dfcd997-2d9b-47d9-8d01-4c4921ec74c8"},"content":[{"type":"paragraph","attrs":{"id":"5937fab7-b2bc-4e86-8c8c-cdab47dee7c1","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"当关键食材不足时，系统可以提示、生成待确认停售任务，还是允许自动停售？"}]}]},{"type":"listItem","attrs":{"id":"b0462a35-8226-4323-ba96-b2c228d61319"},"content":[{"type":"paragraph","attrs":{"id":"22b2175f-d5d5-47fe-845b-9f600ff81f75","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"谁可以批准新旧物料替代关系，批准后需要同步哪些系统？"}]}]},{"type":"listItem","attrs":{"id":"5bc2ef37-ae1c-4909-b44f-6daa246eefda"},"content":[{"type":"paragraph","attrs":{"id":"df595e48-4605-404e-93d7-e152a43fb0f6","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"变更发布后，如何回写处理结果并保留证据？"}]}]}]},{"type":"paragraph","attrs":{"id":"b8ee9ebc-4423-406a-ad23-1aea7997b873","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"能力问题写得好不好，可以用四个标准检查："}]},{"type":"bulletList","attrs":{"id":"903f4b74-43b9-4253-a449-fa7830084268","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"31703511-62c7-4e57-b9c1-6174e414a7c7"},"content":[{"type":"paragraph","attrs":{"id":"3cff9318-d051-441e-bb87-455bd0052c5c","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"必须对应真实角色和业务情境，而不是百科知识问答；"}]}]},{"type":"listItem","attrs":{"id":"aa5c6cd8-b201-4c29-b2e7-70441d2639b9"},"content":[{"type":"paragraph","attrs":{"id":"bbbfc04a-4768-4b93-ade3-f4b72c967171","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"答案会影响判断、流程或行动，而不是“知道了也没用”；"}]}]},{"type":"listItem","attrs":{"id":"0b70335d-9355-432d-99df-158c6adc631c"},"content":[{"type":"paragraph","attrs":{"id":"8b45faba-9fb8-48bb-b12e-46cb03c94849","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"能反推出所需对象、关系、状态、规则或权限；"}]}]},{"type":"listItem","attrs":{"id":"217399e6-f747-47fe-bb00-4aeac164a99a"},"content":[{"type":"paragraph","attrs":{"id":"cf503382-ac1c-4622-87ff-0af9fc873836","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"可以用历史案例或测试数据验证答案。"}]}]}]},{"type":"paragraph","attrs":{"id":"8b5a881c-5730-4dc1-bb89-7554784ca37a","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"同时要警惕三种伪能力问题：“产品是什么”过于宽泛；“系统是否智能”无法验证；“列出所有产品字段”只是数据盘点。更好的写法是：“在2026年7月15日，华南试点门店使用哪个川香鸡腿饭配方版本？该版本允许使用哪些鸡腿物料编码？”"}]},{"type":"paragraph","attrs":{"id":"3124f83b-f8ec-4a7e-aecd-c8bf8d1a0c77","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"问题的粒度，决定模型的粒度。若问题只需要判断“可不可售”，就不必在第一轮纳入完整的会员画像、营销优惠或物流路径优化。"}]},{"type":"heading","attrs":{"id":"ca154ec8-5fb3-45b4-bd9c-86d5bb509f3f","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","text":"五、不是所有专家都拥有同一种裁决权"}]},{"type":"paragraph","attrs":{"id":"81d20bab-660e-47c0-a75b-0efc8828df1e","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"本体建设常说“请领域专家确认”，但谁是领域专家，不能靠职位高低笼统决定。"}]},{"type":"paragraph","attrs":{"id":"19136ddc-dc47-45e0-b699-897384e0e4a9","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"食味里公司的相关方至少分为五类："}]},{"type":"bulletList","attrs":{"id":"65fa431d-8679-4889-9207-fc9b169265d1","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"0640fe69-43df-430a-aa00-0b4c83456a6d"},"content":[{"type":"paragraph","attrs":{"id":"d7c2fdd0-2276-4394-a4d5-26685dc09f3f","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"业务负责人"},{"type":"text","text":"：总部运营负责人，确认试点价值、范围和成功标准；"}]}]},{"type":"listItem","attrs":{"id":"3175e1e6-2159-4cb3-ab8a-bc4aa0b6db75"},"content":[{"type":"paragraph","attrs":{"id":"91ffe14b-5734-429c-82ae-52cdab210215","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"语义裁决者"},{"type":"text","text":"：对特定概念拥有业务解释权的人。市场部与研发部裁决套餐和产品边界，供应链部与质量部裁决食材物料和替代规则，门店运营部裁决门店可售条件；"}]}]},{"type":"listItem","attrs":{"id":"e06c23d6-8170-46e5-8ddf-18870d04f6ca"},"content":[{"type":"paragraph","attrs":{"id":"980a2170-c9f2-4106-bb2e-0e75c105c238","textAlign":"inherit","indent":0,"color":null,"background":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120, 2)","background":""}}],"text":"企业本体建模的第一轮目标称为“最小可运行本体”：它不以对象数量为标准，而要能定位对象、展开关系、连接可信事实、判断状态、复现逻辑，并在受控范围内形成行动、回写和审计。"}]},{"type":"paragraph","attrs":{"id":"75c0fc8e-f72d-469a-9a7f-99e7bc752058","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"对于食味里公司，第一轮可以再收窄为“最小可回答、可验证范围”。"}]},{"type":"paragraph","attrs":{"id":"09eddca5-c79b-4306-ba75-de33fcaa2499","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"纳入范围"},{"type":"text","text":"：产品（菜品/饮料）、套餐、套餐组成关系、配方版本、配方成分、食材物料、供应商SKU、物料替代关系、门店、门店可售关系，以及支撑判断所需的库存和培训状态。"}]},{"type":"paragraph","attrs":{"id":"59bfed32-6741-4566-b820-b58bdc065d47","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"暂不纳入"},{"type":"text","text":"：会员与优惠券、完整价格和收入分摊、全部供应商绩效、物流线路优化、完整HR组织模型、财务总账，以及与三类关键决策无直接关系的历史文档。"}]},{"type":"paragraph","attrs":{"id":"4e196dca-c523-4a6d-89aa-d50ae9d442ba","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"还有一个刻意不建的对象："},{"type":"text","marks":[{"type":"bold"}],"text":"带版本的物料 UOM换算"},{"type":"text","text":"。因为在本案例中，包装规格变化会产生新的物料编码。新旧规格之间需要的是替代关系和切换策略，不是让模型迎合一条错误的数据处理习惯。"}]},{"type":"paragraph","attrs":{"id":"c54986dd-554f-4229-a7b7-8902406e8701","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"这说明“暂不纳入”并不等于遗漏。它可能是边界控制，也可能是经过业务澄清后明确否决的错误概念。"}]},{"type":"paragraph","attrs":{"id":"45757fc0-8383-4f2c-9a57-d5ffd894beaf","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"范围也不是永久合同。第一轮跑通后，如果食味里继续处理加盟订货、成本核算或配送优化，可以复用现有产品、门店和物料对象，再按新的能力问题扩展。迭代不是降低标准，而是让每次扩展都有业务理由。"}]},{"type":"heading","attrs":{"id":"0a8e7d7a-e2ac-4c26-aee8-8e7ce583b1a9","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","text":"七、用一张启动画布把项目钉在业务价值上"}]},{"type":"paragraph","attrs":{"id":"03fafb96-6b03-4d94-afbb-7ba22b2b4c95","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"真正启动建模前，建议团队共同完成一页《业务本体项目启动画布》。"}]},{"type":"image","attrs":{"id":"060de123-1e9c-4a8a-94d8-db12fdcd98a1","src":"https://developer.qcloudimg.com/http-save/audit-3322189/b9227cd315d9248be5dde4b3a5aac53c.png","extension":"","align":"center","alt":"","showAlt":false,"href":"","boxShadow":"","width":"","aspectRatio":0,"status":"success","showText":true,"isPercentage":false,"percentage":0,"isHoverDragHandle":false}},{"type":"paragraph","attrs":{"id":"a8d00980-ca9c-4bed-a349-54511c23f0f8","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"它至少回答九组问题："}]},{"type":"orderedList","attrs":{"id":"130cb7d5-9d33-4145-9f0a-d05fd13fcd32","start":1,"isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"f6d9fd36-3a62-43a8-b93c-52a0b1537665"},"content":[{"type":"paragraph","attrs":{"id":"051181f7-8d7d-40f0-98c1-d379be78bb46","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"业务事件"},{"type":"text","text":"：什么事情发生后，需要企业理解、判断或行动？"}]}]},{"type":"listItem","attrs":{"id":"df537d9f-542f-4db7-a313-1e7409017c62"},"content":[{"type":"paragraph","attrs":{"id":"a32ecaf1-6de8-4621-b08f-1e5f6545354c","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"问题与证据"},{"type":"text","text":"：哪里慢、错、断或风险高？基线数据是什么？"}]}]},{"type":"listItem","attrs":{"id":"3c72fe72-6c6c-4b63-af7e-149dd5d8f1d0"},"content":[{"type":"paragraph","attrs":{"id":"32cf95dc-73f9-4d3b-9f25-57b655b55c9e","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"目标状态"},{"type":"text","text":"：希望业务结果改变到什么程度？"}]}]},{"type":"listItem","attrs":{"id":"0f8aef74-0aa7-4186-9a77-bc1a1ccd538b"},"content":[{"type":"paragraph","attrs":{"id":"acad32ed-c9f5-497e-90cd-c8f48fc49f2a","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"关键决策"},{"type":"text","text":"：哪些判断目前依赖人工拼接或口头经验？"}]}]},{"type":"listItem","attrs":{"id":"d9b9da81-bff6-4b1e-b27a-0aeeb0400ab7"},"content":[{"type":"paragraph","attrs":{"id":"9ce98d85-a6de-4e24-832d-9e6375b40fb7","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"AI任务"},{"type":"text","text":"：AI要查询、解释、判断、建议，还是执行？"}]}]},{"type":"listItem","attrs":{"id":"1c2dfd37-aa28-4f02-9895-77a256817c9e"},"content":[{"type":"paragraph","attrs":{"id":"0db3a215-1acf-4f80-be5d-50a4fd57a1e6","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"能力问题"},{"type":"text","text":"：模型必须回答哪些事实、关系、判断和行动问题？"}]}]},{"type":"listItem","attrs":{"id":"04ab5b4b-0f40-43b9-b731-dee1ddf96409"},"content":[{"type":"paragraph","attrs":{"id":"2d1922d5-1af0-440d-b2f8-34b44b16c9db","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"范围边界"},{"type":"text","text":"：首轮纳入什么、暂不纳入什么、为什么？"}]}]},{"type":"listItem","attrs":{"id":"24667a00-7a7f-49a9-b6b8-412bd66c0910"},"content":[{"type":"paragraph","attrs":{"id":"9621674f-8eed-4354-9d64-c6b76de96199","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"角色治理"},{"type":"text","text":"：谁负责价值、语义、事实、建模、使用和最终验收？"}]}]},{"type":"listItem","attrs":{"id":"60aeae32-023a-40ef-b49a-049bf89624fe"},"content":[{"type":"paragraph","attrs":{"id":"19fbcae0-48f2-43f4-904a-ebc1ecaa0a7b","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"成功指标"},{"type":"text","text":"：如何同时验证模型质量与业务改善？"}]}]}]},{"type":"paragraph","attrs":{"id":"f1e4b550-4084-431b-8f97-6e9f3286f4e7","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"成功指标要分成两层。"}]},{"type":"paragraph","attrs":{"id":"f4c51789-af10-4269-a93c-91be2f665a86","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"第一层是"},{"type":"text","marks":[{"type":"bold"}],"text":"模型是否可用"},{"type":"text","text":"：能力问题覆盖率、回答正确率、证据可追溯率、关键概念获得裁决的比例、跨系统映射成功率、变更影响路径完整率。"}]},{"type":"paragraph","attrs":{"id":"00113a56-e1e0-4925-b9b4-ffa3d0628f73","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"第二层是"},{"type":"text","marks":[{"type":"bold"}],"text":"业务是否改善"},{"type":"text","text":"：主数据准备周期从11天降至不超过6天，首次审批通过率从64%提高到至少85%，上线后数据工单从38单降至不超过18单，门店准备误判率从23%降至不超过10%，变更影响清单形成时间从9.5小时降至不超过3小时。"}]},{"type":"paragraph","attrs":{"id":"2816b89b-1d7d-4ba4-918f-4d2db28e72cd","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"只看第一层，容易做出一套漂亮但没人使用的模型；只看第二层，又很难判断改善是不是由本体贡献。两层一起看，才能把“交付验证”和“价值确认”分开。"}]},{"type":"heading","attrs":{"id":"ce434695-b784-43df-97f4-2890d4ee6d16","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","text":"结语：先写出模型必须回答的问题"}]},{"type":"paragraph","attrs":{"id":"710d5577-1d23-45fd-80ef-b74bdfddc064","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"本体项目失败，往往不是因为少抽了几个名词，而是因为从来没有说清楚这些名词要支持什么判断。"}]},{"type":"paragraph","attrs":{"id":"fa9c2e34-ae90-471f-9473-995a4b98c2bd","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"BABOK提醒我们从需要、价值、相关方和情境看变革；PMI提醒我们先确认问题与当前状态，再定义未来状态和评价方式；本体建模的实践摸索把AI所需的业务语义推进到事实、事理和行动，推荐把场景、能力问题和最小可运行闭环连成实施路径。"}]},{"type":"paragraph","attrs":{"id":"0462b85a-0084-4bf6-a2d6-36e2aac03061","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"把这些方法合在一起，业务本体建设的起点就很清楚了："}]},{"type":"paragraph","attrs":{"id":"1f9322e5-f0c8-4a3f-afc1-330c0a149688","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"先找一个值得改变的业务问题，再找到必须改善的决策；用能力问题反推语义范围，用真实结果验证本体价值。"}]},{"type":"paragraph","attrs":{"id":"3acb390b-bd40-4bd2-80f0-bb29688f97ba","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"下一次有人提议“先把公司文档都喂给AI，让它抽一版概念”时，不妨先问五句话："}]},{"type":"orderedList","attrs":{"id":"1ebec60a-bdb0-4bab-9fea-791cdf089843","start":1,"isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"7b9b65ab-1755-4125-8776-a93e8608cb28"},"content":[{"type":"paragraph","attrs":{"id":"486e890f-dbf9-4cce-93af-496e1d82e7ab","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"这次到底要解决哪个业务问题？"}]}]},{"type":"listItem","attrs":{"id":"e95cf4be-ad93-48d6-876e-7666d4d3040d"},"content":[{"type":"paragraph","attrs":{"id":"d959ad38-9b17-4337-836b-36f815584192","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"哪个角色需要作出什么决定？"}]}]},{"type":"listItem","attrs":{"id":"e6ce2dac-be60-481b-b96a-202235e67dde"},"content":[{"type":"paragraph","attrs":{"id":"4e69ddbb-ff31-4686-bd7d-4072c8f2134b","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"AI需要回答、判断或执行什么？"}]}]},{"type":"listItem","attrs":{"id":"9f3b23ae-0c30-4845-acd7-bc058e1ca8d0"},"content":[{"type":"paragraph","attrs":{"id":"6ed84057-7b88-4965-b46c-2bc0054e5915","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"为完成这些任务，最少需要哪些业务语义？"}]}]},{"type":"listItem","attrs":{"id":"c890d698-b0f8-4f0b-adfe-d40047e62d7e"},"content":[{"type":"paragraph","attrs":{"id":"d8ffc4bf-3547-41c7-93d7-ab5f1c7b41a4","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"三个月后，我们用什么证据决定继续扩展还是停止？"}]}]}]},{"type":"paragraph","attrs":{"id":"e2d2eeb8-499e-41b8-a146-37b1f794db28","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"这五个问题答不清楚，抽出的概念越多，项目可能离业务价值越远。"}]},{"type":"horizontalRule","attrs":{"id":"1be45012-c841-4a7d-b37f-7842326da825","isHoverDragHandle":false}},{"type":"paragraph","attrs":{"id":"af6dfb8f-a833-4e43-a2b1-593e8c78ad3f","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text"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